$6 billion in advertising is spent every year by insurers with the intent of adding new customers to their books. But customer acquisition for one insurer almost always results in lowered retention for another insurer. Increasing competition makes it harder to retain the right risks, your most valuable customers. In our Insurance Insights blog this week, we show an example of how an Active Risk Management program offers insurers a more comprehensive view of what’s happening within their book of business. With the most current and relevant information, carriers can improve the timeliness and quality of customer engagement and retention strategies. Focusing attention on your customers at the very time their needs are changing enables you to better serve and hold on to those customers.
Check out this webinar recording to see an example of how this could work for you.