In the wake of public and policymaker outrage following the Facebook-Cambridge Analytica scandal, carriers must avoid crossing a shifting ethical line with respect to their life insurance applications. In the past, the focus was placed on ways to help consumers understand the nature of insurance to make them more comfortable with sharing data. But, how will evolving data privacy standards change the conversation?
In part two of four in this webinar series, we will explore the central phases of the Customer Experience Cycle—Orient & Transact—which is where an individual transitions from a prospect to a client. The critical interactions in these phases rely heavily on the equitable exchange of data, so we’ll explore how to create the appropriate return on information to make the experience transparent and meaningful for your customers. We will share how to Introduce producers to the Accelerated Underwriting experience, with specific focus on best practices used by carriers who are helping agents position the data-driven underwriting answer. Case examples and a live Q&A will be featured.
Click here to register for this complimentary webinar on July 31st at 1pm ET/10am PT and learn how to win in the age of the connected consumer.
This Customer Experience webinar series was created in partnership with LexisNexis Risk Solutions and Maddock Douglas. This series explores ways to examine and inspire improvements in the customer experience using a framework developed by Maddock Douglas called the “Customer Experience Cycle,” which covers all phases of the customer journey, from initial engagement through acquisition and retention, and ultimately increasing customer lifetime value.