Why “We have always done it this way” is Not an Ideal Approach for Insurers Today

This is the second blog in a series on Predictive Modeling in Life Insurance. Read the first blog here. Over the years, life insurers have adopted—and adhered to—certain practices because “they have weathered the test of time,” or because “we …

Aite Industry Report – Lead Generation in Insurance: In Search of the Golden Leads

In our increasingly connected economy, it would seem that reaching the right insurance prospects, at the right time should be easier than ever before. However, this is not necessarily the reality. Despite increased data resources and analytic capabilities, insurance marketers …

When Customers Lie, We Learn

In a recent publication titled When Customers Lie, We Learn, Maria Ferrante-Schepis, Executive Vice President and Managing Principal from Maddock Douglas, shares interesting insights about how the life insurance industry can influence consumer behavior. To learn more about the impact …

Finding Actionable Insights in Your Book of Business – What You are Looking for May be Right Under Your Nose

In today’s digital environment, consumer expectations are high. Big Data is now big business. Companies have a wealth of information readily available. With each keystroke and click of the mouse, consumers are revealing more information and potential insights about themselves …

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