Whether its 3,950 confirmed data breaches1, or the fact that 79% of security professionals say they have had a breach at their company within the past two years2, it is easy to see that identity theft, synthetic fraud, and account takeover are some of the toughest challenges we face today.

Organizations are looking to reduce exposure by consolidating entry points into systems to a single Identity Access Management (IAM) platform. The Identity Defined Security Alliance (IDSA) security outcomes guidance recommends adaptive authentication methods such as device characteristics and user behavior that businesses should integrate into IAM solutions as a proactive technology to combat data breach incidents. The benefit to the end user is adaptive authentication methods that reduce user friction and improve the customer experience while reducing total cost of ownership.

We are pleased to announce the powerful integration of capabilities offered by LexisNexis Risk Solutions on the Microsoft Azure Active Directory External Identities for B2C customers. Azure Active Directory External Identities for B2C offers a Consumer Identity and Access Management (CIAM) solution that can now easily be augmented by LexisNexis Risk Solutions, enabling customers to perform identity verification and combat fraudulent transactions, only introducing friction with the customer when appropriate.

– Sue Bohn, Partner Director Program Management, Microsoft Corp.

LexisNexis Risk Solutions is a leader in the physical identity space and with the acquisition of ThreatMetrix® in 2018, added best in class digital identity adaptive authentication solutions to their portfolio. This year LexisNexis Risk Solutions added additional data and insights to their portfolio with the acquisitions of ID Analytics® and Emailage®.

LexisNexis Risk Solutions offers the full suite of identity verification services from industry-leading device fingerprinting and digital identity intelligence to evaluating user-entered details as part of the Know Your Customer onboarding process. These solutions power innovative capabilities available through a simple API call to LexisNexis® ThreatMetrix®. A number of these services can be used by Microsoft’s global customers.

Learn more about LexisNexis Risk Solutions on Azure Active Directory External Identities for B2C.

1 2020 Verizon Data Breach Incident Report (DBIR): https://dd80b675424c132b90b3-e48385e382d2e5d17821a5e1d8e4c86b.ssl.cf1.rackcdn.com/external/2020-verizon-data-breach-investigations-report.pdf
2 Dimensional Research survey of IT Security and Identity Professionals: https://www.idsalliance.org/wp-content/uploads/2019/12/State-of-Identity-Survey-Report.pdf