Big Data & API Integration Archives - The DnA of Healthcare

Does Blockchain Solve Provider Data Quality for Payers? Not Really

Written by: Guest Writer

Blockchain was the buzz at last year’s HIMSS, and it appears its potential was overhyped at the time. This year, there was a full pre-conference day for blockchain at HIMSS19, and multiple vendors addressed the topic in their presentations. The hyp...

The Big Three: What Health IT Leaders Really Care about in 2019

Written by: Josh Schoeller, Senior Vice President and General Manager

As HIMSS swings into full gear, there is a buzz in the air. Consumerism, interoperability, security, FHIR, value-based care to name a few. But we wanted to hear from the source what really matters this year. LexisNexis® Risk Solutions recently as...

Healthcare Provider Data – Why is it so Hard to Get Accurate Information?

Written by: Casey Hibbs, Director, Market Planning

A pharmaceutical sales rep spends most days in the field, attempting to meet with physicians by visiting their offices. The rep knows if they can gain access to meeting with physicians, they’ll have an opportunity to educate the physicians about th...

Take the Guesswork Out of Marketing and Sales

Written by: Rick Grape, Director, Market Planning

How life sciences organizations can use data and analytics to boost brand success Sales and marketing may be a bit of an art and a science. Getting the right message to the right people at the right time isn’t easy. Data and analytics are helpin...