The DNA of Healthcare

Four Pillars of Digital Identity Strategy

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Director for Healthcare Identity Solution Strategy

Not Your Grandma’s View of Identity
Cyberattacks have become common, and prevention has become an essential part of business operations. Sadly, healthcare data has become a preferred target for bad actors. Even before that was true, there were breaches that affected online users – their identity information is available for criminals to use it over and over again. It’s critical that healthcare organizations arm themselves with sophisticated cybercrime prevention solutions that enable them to stop cybercriminals before they strike.

The following four pillars of digital identity show why you should align your strategy to include them. Each pillar brings its own value but with a holistic approach, digital identity is a powerful component of a strong defense strategy.

Device Profile
Device information gives insight into factors like location changes, the use of private browsing and return visits.

Current technology allows for persistent statistical web and mobile device identification while profiling operating system, browser, internet connection and more. For example, the right solution will monitor how a device interacts with a web page to determine if it’s a bot, scripted or some other type of automated attack.

Use a solution that gives a breadth of device insights to enable you to determine who is visiting your website.

Threat Intelligence
To prevent cyberattacks, you need insight into potential threats in real time. Threat intelligence is a combination of digital insights and global threat information.

We know that cybercriminals share identity information on the dark web. They aren’t the only ones who can share. Find a solution that uses global threat information from known bad actors and attacks. Combining known trusted user information and known threat actors helps you make the right trust decisions in real time.

Also important are digital insights from point-in-time detection of malware, RATs (remote access trojans), automated bot attacks, session hijacking and phished accounts to combat cybercrime.

Consider threat intelligence essential to a strong defense.

Identity Data
As a company, our analysis of product-sourced data shows that the best defense leverages both physical (e.g., name, home address) and digital (e.g., IP address, geo location) identity information.* When you think of advanced fraud strategy, include both. The best solutions have sophisticated linking technology to tie all identity attributes together for a comprehensive view of an identity.

Choose a solution that provides analysis of anonymized, personal information such as username, email address, telephone, address provided at the time of a transaction. These physical attributes build identity intelligence that helps you identify trusted users.

Behavior Analytics
Tracking user behavior is another way to add insights to a full picture of identification. Look for a cognitive system solution that gives you an effective, predictive model based on past behavior and transaction data. This allows you to define a pattern of trusted user behavior and identify suspicious behavior.

At a deeper level, some solutions include behavior biometrics to identify users. For example, mouse movements, typing speed and cut and paste activity.

The goal is to uncover anomalous behavior in real time. Aligning your strategy with behavior analytics will include data that associates related online behavior, behavioral biometrics, physical and digital identity intelligence.

The more inputs you have, the more accurate risk decisions can be. Current technology is powerful and allows you to prevent cyberattacks and retain user engagement. It really is a time that you can turn the tables on bad actors with the right solutions.

The DNA of Healthcare

At LexisNexis Risk Solutions, our goal is to provide the healthcare industry with insights and innovations to improve outcomes, grow market share, reduce fraud and increase compliance.

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