An estimated 41% of people with chronic conditions like COPD, diabetes and congestive heart failure have avoided or delayed medical care, fearing exposure to the virus. By avoiding routine care, your members may be getting sicker and experiencing poorer overall health outcomes, which would then negatively impact your plan’s quality ratings.
When organizations are able to analyze data on these patients’ healthcare activities, but also the social determinants that impact their lives outside of the healthcare system, they can really understand the patients’ barriers to care — and take steps to assemble resources that will improve patient outcomes.
Quality provider data is very important to healthcare organizations. In fact, in a recent surveywe conducted with data governance decision makers in provider organizations, 63% of respondents said that proper data governance improves care coordination across practices. These leaders also noted its importance to strategic planning (31% of respondents) and marketing (22%). Even so, organizations seem limited in their ability to maintain high quality provider data.
It’s not entirely unexpected that communication may take a backseat to more pressing issues – such as serving the victims of the virus. COVID-19 has made things more difficult for all of us to work under a “normal course of business,” so it makes sense that health plans would be even more impacted. However, the issue may not be due to a lack of desire to communicate – but more, a lack of ability to communicate effectively.
Virtual care delivery offers much more than social distancing and convenience; it allows organizations to “meet the patient where they are” and overcome barriers to care such as lack of transportation and rural isolation.