The Top Six Myths about Social Determinants You...
Written by: Emily Mortimer, Director, Market Planning

While the value of social determinants of health is becoming clearer, defining what data provides insight and how to use it is far less so. Working alongside our data scientists here at LexisNexis®, we’ve identified some critical truths and myths regarding …

Take the Guesswork Out of Marketing and Sales
Written by: Rebecca Hauck, Market Planning Manager & Healthcare Strategist, Claims Analytics Solutions

How life sciences organizations can use data and analytics to boost brand success Sales and marketing may be a bit of an art and a science. Getting the right message to the right people at the right time isn’t easy. …

Patient Engagement Survey Reveals Healthcare...
Written by: Emily Mortimer, Director, Market Planning

It is a widely accepted fact: the more a patient engages with his or her healthcare providers, the more likely that patient is to be healthier and experience more successful treatment outcomes. It’s small wonder, then, that hospitals and health …

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