Within the insurance industry, we do a phenomenal job of gaining knowledge about our insureds at the point of quote and underwriting, but what happens after that? Our customers’ lives are changing faster than ever and it can be hard to keep up.
I’ve personally experienced how insurers missed opportunities when I moved to a different state and a year later my mother-in-law moved in. It simply wasn’t on my mind in the midst of these major changes to contact my insurer. So not only did my original insurer lose my business, but my new insurer missed out on extra premium and experienced an increase in the risk they were insuring.
There is a way to close that knowledge gap with an Active Risk Management program.
View this 26-minute webinar recording where we share:
- Current statistics that trigger your policyholders to shop and how you can get ahead of these trends
- Events that can indicate your customer’s life and risk level is changing
- Best practices for integrating an Active Risk Management program into your current workflow to continually monitor your book of business and alert you to key events.