Written by: LexisNexis Risk Solutions

Join LexisNexis Risk Solutions at the 2018 Insurance Marketing & Communications Association (IMCA) Annual Conference and Showcase Gala, held at the W Hotel in Atlanta, June 24-26. Atlanta has long been described as a “city in a forest,” and in that spirit, the theme of this year’s conference is “Planting New Ideas.” IMCA plans to help attendees plant new ideas to grow their expertise, insight, network and brand. LexisNexis industry experts will be sharing insights on cross-functional collaboration between marketers and underwriters and how our connected lives can impact insurance marketing.

On the main stage, Donna Stokes, Vice President of Global Marketing will present “Creating the Capacity to Connect,” exploring how our world is becoming more and more connected – from driving connected cars to living in connected homes. With so many connected devices in our lives, we are creating and capturing data on a scale never before seen. How is this impacting the insurance industry and is your organization ready? Come learn how to take advantage of these new opportunities.

The conference will also feature a number of informative breakout sessions where industry leaders will share their expert insights. Sandeep Kharidhi, Vice President of Product Management for LexisNexis Risk Solutions will host “’Let’s Ask Marketing What They Think,’ said No Underwriter Ever,” presenting key findings from our recent industry-wide research study of cross-functional collaboration between insurance marketers, underwriters and product managers. Attend this breakout session to learn:

  • The potential for improved collaboration among marketers, underwriters and product managers
  • How cross-function teams rate each other in terms of acquisition and retention strategy execution
  • Real-word examples of how leading carriers have worked across cross-functions to achieve acquisition and retention success

For additional information about how you can get engaged with us while at IMCA please reach out to your LexisNexis Risk Solutions vertical account manager.

See how you can plant new ideas for your marketing strategy when you join LexisNexis Risk Solutions in Atlanta at IMCA 2018!

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