Reach Out to Your Policyholders on Their Terms

Our recent auto insurance consumer research shows that policyholders want engagement with their carriers that extends well beyond an automatic...

Increasing Engagement with Your Policyholders is Up to You. Make the Call!

Auto insurance consumers are shopping more than ever before, and that’s not surprising. A competitive environment combined with easy access to...

Don’t Wait For the Renewal Period to Reach Out to Policyholders

Does your policyholder outreach strategy revolve around the renewal period? Do you make personal contact with your policyholders, or simply send...

Death in Network
Help Your Insureds Protect Their Families Through Timely Life Insurance Outreach

No one should have to struggle financially after the death of a loved one. And yet overwhelmingly people do. Research shows that immediately...

Looking to Grow Your Customer Base? Prescreen Marketing is the Solution

How can you meet your objectives and also be sure you’re targeting the right prospects in your acquisition efforts? Credit-based prescreen...

Shopology: Busting myths about insurance shopping trends

When it comes to auto insurance, myths abound. From thinking that “no-fault” means “not my fault,” to the belief that car color determines...

Auto Policyholder Retention – What’s Happening Out There?

This blog, originally posted in October 2018, is being re-published with updated statistics for year over year industry-wide retention rates....

Insurance Shopping Dynamics – What You Know Can Help You

This blog – originally posted in August 2018 – is being re-published with updated statistics for year over year industry-wide shopping growth...

Infographic: Financial Triggers for Insurance Shopping

Perhaps you’ve already executed marketing campaigns utilizing a prescreen solution to target prospects and customers likely to shop their...

Infographic: The Power of Prediction

Across the industry, insurance marketers and underwriters face the challenge of identifying, attracting and retaining high-quality policyholders....