Acquisition and Retention Archives

Insurance shopping: How CSAA Insurance Group Improved retention by understanding what motivates their customer

Written by: Sandeep Kharidhi, Vice President, Product Management

The digital transformation that’s revolutionizing the industry is helping insurers improve customer experience. It’s almost like a self-fulfilling prophecy. Carriers want to make the customer experience as smooth as possible for their prospects a...

Digital Attribution: Harnessing the power of predictive analytics to improve your digital campaigns

Written by: Denise Conner, Director, Product Management

Psychology tells us that people are instinctively motivated to assign causes to their actions or behaviors. Attribution is the process of explaining these causes. In business, attribution is used to identify and understand a consumer’s path to conv...

Qualifying Insurance Leads in the 21st Century

Written by: Sandeep Kharidhi, Vice President, Product Management

In decades past, insurance policies weren’t bought, so much as they were sold. Insurance companies used agents to extend their reach into towns and neighborhoods across America. Agents built relationships with their insureds over a cup of coffee at...

Auto Policyholder Retention – What’s Happening Out There?

Written by: Chris Rice, Senior Director, Statistical Modeling

Insurance carriers are all too aware of the importance of retaining quality policyholders within their book of business. Recent research[1] conducted by LexisNexis Risk Solutions affirms what the market knows to be true: carriers cannot grow without ...

Strengthen Your Business by Targeting and Acquiring Customers Who Will Stay With You for the Long Term

Written by: Sandeep Kharidhi, Vice President, Product Management

We all know how costly it is to acquire new insurance policies. Attracting policyholders that stay long term is how your business recoups cost and ensures industry growth. Even small increases in customer retention rates can translate into large reve...

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