Acquisition and Retention Archives

Reach Out to Your Policyholders on Their Terms

Written by: Ian Griffin, Manager, Product Management

Our recent auto insurance consumer research shows that policyholders want engagement with their carriers that extends well beyond an automatic renewal notice. That’s great news! But it’s not a green light for carriers to inundate policyholders w...

Increasing Engagement with Your Policyholders is Up to You. Make the Call!

Written by: Ian Griffin, Manager, Product Management

Auto insurance consumers are shopping more than ever before, and that’s not surprising. A competitive environment combined with easy access to online quotes and an informed shopping audience has led to a shopping bonanza, even among loyal policyho...

Don’t Wait For the Renewal Period to Reach Out to Policyholders

Written by: Ian Griffin, Manager, Product Management

Does your policyholder outreach strategy revolve around the renewal period? Do you make personal contact with your policyholders, or simply send them a renewal notice? Are you concerned they won’t welcome your outreach outside of renewal? If you�...

Help Your Insureds Protect Their Families Through Timely Life Insurance Outreach

Written by: Ian Griffin, Manager, Product Management

No one should have to struggle financially after the death of a loved one. And yet overwhelmingly people do. Research shows that immediately following the death of a loved one, 73% of non-life insurance policy owners and 49% of life insurance policy...

Looking to Grow Your Customer Base? Prescreen Marketing is the Solution

Written by: Denise Conner, Director, Product Management

How can you meet your objectives and also be sure you’re targeting the right prospects in your acquisition efforts? Credit-based prescreen marketing driven by advanced credit data solutions is your answer. The pool of ready-to-shop consumers co...

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