Acquisition and Retention Archives

Infographic: Financial Triggers for Insurance Shopping

Written by: Denise Conner, Director, Product Management

Perhaps you’ve already executed marketing campaigns utilizing a prescreen solution to target prospects and customers likely to shop their insurance coverage. You’re already aware that these solutions help you improve your campaign efficiency and ...

Infographic: The Power of Prediction

Written by: Denise Conner, Director, Product Management

Across the industry, insurance marketers and underwriters face the challenge of identifying, attracting and retaining high-quality policyholders. To more accurately determine a prospect’s retention potential, insurers must amass and utilize highly ...

Insurance shopping: How CSAA Insurance Group Improved retention by understanding what motivates their customer

Written by: Sandeep Kharidhi, Vice President, Product Management

The digital transformation that’s revolutionizing the industry is helping insurers improve customer experience. It’s almost like a self-fulfilling prophecy. Carriers want to make the customer experience as smooth as possible for their prospects a...

Digital Attribution: Harnessing the power of predictive analytics to improve your digital campaigns

Written by: Denise Conner, Director, Product Management

Psychology tells us that people are instinctively motivated to assign causes to their actions or behaviors. Attribution is the process of explaining these causes. In business, attribution is used to identify and understand a consumer’s path to conv...

Qualifying Insurance Leads in the 21st Century

Written by: Sandeep Kharidhi, Vice President, Product Management

In decades past, insurance policies weren’t bought, so much as they were sold. Insurance companies used agents to extend their reach into towns and neighborhoods across America. Agents built relationships with their insureds over a cup of coffee at...

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