Insurance shopping: How CSAA Insurance Group Improved retention by understanding what motivates their customer

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The digital transformation that’s revolutionizing the industry is helping insurers improve customer experience. It’s almost like a self-fulfilling prophecy. Carriers want to make the customer experience as smooth as possible for their prospects a...

Strengthen Your Business by Targeting and Acquiring Customers Who Will Stay With You for the Long Term

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We all know how costly it is to acquire new insurance policies. Attracting policyholders that stay long term is how your business recoups cost and ensures industry growth. Even small increases in customer retention rates can translate into large reve...
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