Acquisition and Retention Archives

Looking to Grow Your Customer Base? Prescreen Marketing is the Solution

Written by: Denise Conner, Director, Product Management

How can you meet your objectives and also be sure you’re targeting the right prospects in your acquisition efforts? Credit-based prescreen marketing driven by advanced credit data solutions is your answer. The pool of ready-to-shop consumers co...

Shopology: Busting myths about insurance shopping trends

Written by: Ian Griffin, Manager, Product Management

When it comes to auto insurance, myths abound. From thinking that “no-fault” means “not my fault,” to the belief that car color determines premiums, to who is responsible when a friend borrows your car, it seems there is no shortage of myths...

Auto Policyholder Retention – What’s Happening Out There?

Written by: Chris Rice, Senior Director, Statistical Modeling

This blog, originally posted in October 2018, is being re-published with updated statistics for year over year industry-wide retention rates. Insurance carriers are all too aware of the importance of retaining quality policyholders within their b...

Insurance Shopping Dynamics – What You Know Can Help You

Written by: Chris Rice, Senior Director, Statistical Modeling

This blog – originally posted in August 2018 – is being re-published with updated statistics for year over year industry-wide shopping growth rates. When it comes to buying insurance, consumers today do not exhibit the brand loyalty of even a ...

Infographic: Financial Triggers for Insurance Shopping

Written by: Denise Conner, Director, Product Management

Perhaps you’ve already executed marketing campaigns utilizing a prescreen solution to target prospects and customers likely to shop their insurance coverage. You’re already aware that these solutions help you improve your campaign efficiency and ...

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