Acquisition and Retention

Our recent auto insurance consumer research shows that policyholders want engagement with their carriers that extends well beyond an automatic...

Auto insurance consumers are shopping more than ever before, and that’s not surprising. A competitive environment combined with easy access to...

Does your policyholder outreach strategy revolve around the renewal period? Do you make personal contact with your policyholders, or simply send...

No one should have to struggle financially after the death of a loved one. And yet overwhelmingly people do. Research shows that immediately...

How can you meet your objectives and also be sure you’re targeting the right prospects in your acquisition efforts? Credit-based prescreen...

When it comes to auto insurance, myths abound. From thinking that “no-fault” means “not my fault,” to the belief that car color determines...

This blog, originally posted in October 2018, is being re-published with updated statistics for year over year industry-wide retention rates....

This blog – originally posted in August 2018 – is being re-published with updated statistics for year over year industry-wide shopping growth...

Perhaps you’ve already executed marketing campaigns utilizing a prescreen solution to target prospects and customers likely to shop their...

Across the industry, insurance marketers and underwriters face the challenge of identifying, attracting and retaining high-quality policyholders....